Drew House is a streetwear brand known for bold, recognizable visuals and culture-first collaborations. The NHL All-Star Game is one of hockey’s biggest live events, bringing fans, partners, and media together for a high-profile weekend in Toronto.

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Drew House needed a branded environment that felt true to their brand and stood out in a crowded event setting. At the same time, the NHL All-Star weekend demanded a space that could handle heavy foot traffic, stay easy to navigate, and look polished on-site and on camera.

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Wasabi Media connected Drew House’s visual identity to the NHL All-Star experience through a clear, practical branding plan. We focused on strong brand moments, clean wayfinding, and a layout that supported event flow so the space felt high-energy without feeling chaotic.

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We produced and installed event branding and printed elements throughout the environment, aligning key visuals to high-traffic areas and major sightlines. Working within live-event timelines and venue requirements, we helped bring Drew House’s presence to life while supporting a smooth guest experience for NHL All-Star weekend. The result was a space that looked intentional, felt on-brand, and worked effortlessly behind the scenes.

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